Medusa is an open-source headless commerce engine that enables developers to create amazing digital commerce experiences. As a rapidly growing startup, they needed an efficient way to share marketing materials with prospects and track engagement.
MedusaJS is the leading open-source platform for commerce, empowering brands and fast-scaling startups with a foundation for building customized commerce solutions. As the #1 ecommerce project on GitHub, they serve customers across 40+ countries.
- 10,000+ community developers
- 200,000+ monthly npm downloads
- Present in over 40 countries
- Most popular open-source commerce platform
The team uses Papermark primarily for sharing marketing materials and sales collateral, leveraging custom branding features to maintain their professional image across all touchpoints.
The Challenge
As Medusa's sales and marketing teams expanded, they faced several challenges:
- Version Control: Marketing materials were constantly being updated, making it difficult to ensure everyone had the latest version
- Engagement Tracking: No visibility into how prospects were interacting with their materials
- Access Management: Needed to control who could access certain sensitive information
- Branding Consistency: Wanted to maintain a professional, branded experience when sharing documents
The Solution
Medusa implemented Papermark to streamline their marketing materials distribution and gain valuable insights into prospect engagement.
Document Branding
With Papermark's branding features, the Medusa team could maintain consistent brand identity across all their marketing materials with custom colors, logos, and styling, ensuring a professional and cohesive experience for prospects.
Social Media Cards
When sharing documents on platforms like LinkedIn and Twitter, Papermark's social media cards feature provided professional previews that enhanced Medusa's brand presence and increased engagement with shared content.
Custom Domains
Medusa utilized Papermark's custom domain feature to share documents through docs.medusajs.com, creating a seamless and professional experience that reinforced their brand identity at every touchpoint.
Custom Favicon
The custom favicon feature allowed Medusa to maintain brand recognition even in browser tabs, ensuring their brand was visible throughout the entire prospect experience.
The Results
After implementing Papermark, Medusa experienced significant improvements in their marketing and sales processes:
- Increased Efficiency: Eliminated the need to manually track document versions and send updated links
- Better Insights: Gained visibility into prospect engagement, allowing for more targeted follow-ups
- Improved Conversion: Higher conversion rates due to more informed sales conversations
- Enhanced Security: Better control over sensitive information
- Professional Branding: Consistent, branded experience for all prospects
The Medusa team continues to use Papermark as a core part of their sales and marketing strategy, helping them scale their outreach efforts while maintaining a personalized approach to prospect engagement.
"Medusa team doing prospecting and sharing marketing materials with Papermark"
Papermark features which Medusa JS team find most valuable 🚀
Document Branding
Maintain consistent brand identity with custom colors, logos, and styling
Social Media Cards
Professional previews when sharing on LinkedIn, Twitter, and other platforms
Custom Domains
Share documents using docs.medusajs.com for enhanced professionalism
Custom Favicon
Brand recognition in browser tabs with custom favicon
