Pitch deck Metrics report 2024

How founders fundraise and share deck and get it viewed by investors

Get Access to Papermark Pitch Deck Sharing report

Around 3000 pitch decks were shared via Papermark this year. So, we create the report how investors view your deck

Data Room Overview

In today's competitive startup landscape, understanding how investors interact with your pitch deck is crucial. Our 2024 Pitch Deck Metrics Report analyzes over 8 million data points from 3000 pitch decks to provide founders with actionable insights about investor behavior and engagement patterns.

Key Highlights

  • Analysis based on 3000 pitch decks shared through Papermark
  • Over 8 million individual data points collected
  • Data collected in 2024
  • Filtered to remove outliers and non-representative views

Pitch Deck Metrics Report

Total View Time Analysis

Key Statistics

Total Minutes Viewed

172,087

Pitch Decks Analyzed

3000

Methodology & Data Collection

  • Data Cleaning: Removed viewing sessions longer than 1 hour to ensure data accuracy and eliminate inactive browser tabs
  • Time Period: Data collected from January 2024 to December 2024
  • Metrics Tracked: Page views, time per page, scroll depth, and engagement patterns

Average View Metrics

Key Metrics

Average Total View Time

3.2 minutes

Per complete pitch deck review

First Page View Time

23 seconds

Critical first impression

View Time Analysis

  • First Impression Impact: The first page receives significantly more attention, with investors spending more than twice the time compared to subsequent pages
  • Engagement Window: You have approximately 5 minutes to convey your key messages
  • Data Source: Based on analysis of 2,239 pitch decks and 8 million data points

Page by Page analytics

Key Findings

First Page Impact

30%

Of investors spend more time on first page

Subsequent Pages

~15 sec

Average time per following page

Time distribution

Page NumberAverage Time (seconds)Key Content Focus
Page 123Cover & Company Overview
Pages 2-10~15Consistent engagement across content

Recommendations

  • First Page Optimization: Given the 30% higher engagement on the first page, ensure it captures attention and clearly communicates your value proposition
  • Content Structure: With ~15 seconds per subsequent page, keep information concise and visually engaging
  • Key Messages: Place critical information in the first 3-4 pages while attention is highest

Pitch deck length

Optimal Pitch Deck Length

Most Popular Length

9-16 pages

49% of all pitch decks

Data Sample Size

3,000

Total pitch decks analyzed

Length Distribution

Page RangePopularityRecommendation
9-16 pagesMost Common (49%)Ideal length for comprehensive yet concise presentation
17-24 pagesSecond Most CommonSuitable for complex business models
1-8 pagesLess CommonMay be too brief for most startups

Link sharing patterns

Link Sharing Behavior

Average Links per Deck

2.1

Links created for sharing

Single Link Usage

70%

Of founders use one link

Link Distribution Patterns

  • 70% of founders create a single link for their pitch deck
  • 20% create 2-3 links for different investor groups
  • 10% create 4 or more links for targeted sharing

Pitch deck link permissions

Email Engagement Metrics

Email Notifications

91%

Enable view notifications

Email Gate

77%

Require email to view

Key Email Insights

  • High Notification Adoption: 91% of founders want to know when their deck is viewed
  • Lead Capture: 77% choose to collect viewer emails, enabling follow-up opportunities
  • Engagement Tracking: Email requirements help track serious investors vs casual viewers

Get the Full Pitch Deck Report?

Access detailed insights, analytics, and recommendations to optimize your pitch deck.