Perplexity Ads Pitch Deck

Cover Slide: Perplexity sets the stage with a clean and modern introduction to its mission of transforming how people interact with information online.

Company Overview: The pitch highlights Perplexity's rapid growth, including $1B+ valuation, 230M+ monthly users, and global reach across 28 supported languages.

The Problem: Traditional search engines rely on outdated models like 'ten blue links,' limiting user experience and engagement.

The Solution: Perplexity reimagines search with an AI-driven 'answer engine' that synthesizes information from high-quality sources into conversational, accurate answers.

Market Opportunity: The deck emphasizes how AI-powered solutions are reshaping online advertising, projecting a decline in traditional search volumes as conversational AI grows.

User Demographics: Perplexity provides insights into its educated and high-income user base, including senior leadership and high-engagement professionals.

Advertising Solutions: Perplexity introduces innovative ad formats, such as sponsored questions, answer page takeovers, and branded explanatory text alongside answers.

Brand Safety Features: The deck assures advertisers of controlled ad placement, locked answers, and blocked terms for precision and confidence in brand representation.

Ad Performance Metrics: Perplexity outlines robust analytics capabilities, including impressions, click-throughs, and insights into user queries and brand mentions.

Future Growth Strategy: Perplexity details plans for expanding advertising categories, personalized data insights, and partnerships with top brands for continuous optimization.

Closing Slide: The presentation concludes with a call for early advertising partners to join in shaping the future of conversational AI advertising.