Explore how Freshdesk pitched its revolutionary customer support platform, combining traditional and social channels for seamless user engagement.
Category: Pitch Decks
Industry: Customer Support Software
Step 1. On which fundraising stage is your company?
Freshdesk's pitch deck highlights its vision for refreshing customer support with a SaaS platform that integrates traditional and social channels. Designed for SMBs, the deck emphasizes ease of use, affordability, and powerful features that enable businesses to manage customer interactions effectively.
Cover Slide: Freshdesk introduces its pitch with a bold and professional cover, emphasizing its mission to refresh customer support.
Team Overview: The deck outlines the experienced founding team, showcasing domain expertise from their prior work in customer support software.
Problem Statement: Freshdesk identifies the shift in customer interactions to social media and online communities, leaving traditional channels outdated.
Solution: Freshdesk offers a SaaS platform that integrates traditional channels like email and phone with modern ones like Facebook, Twitter, and community portals.
Product Benefits: The pitch highlights features such as real-time support across devices, social media visibility, and customer engagement through community forums.
Competitive Analysis: Freshdesk presents its advantages over competitors like Zendesk, Service Cloud, and Assistly, including affordability, ease of use, and superior multi-channel integration.
Marketing Strategy: The deck outlines plans for SEO, Google Ads, integrations, and targeting Zendesk users through import tools and competitive features.
Business Model: Freshdesk uses a pay-as-you-go pricing model, focusing on SMBs with flexible, contract-free subscriptions and predictable revenue flows.
Summary and Closing: Freshdesk concludes with a compelling call to action, emphasizing its mission to deliver affordable, superior customer support for SMBs.